Manager HR at Bajaj Housing Finance
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Bajaj Housing Finance - Assistant Manager - Digital Marketing (0-2 yrs)
Work Days - 6
Work From Home - Not Available
Summary :
- Create & Run the Search Marketing (Organic& Paid) campaigns and drive lead gen campaigns covering proprietary and third party digital platforms
- Manage the keyword portfolio to drive search rankings
- Execute search-based initiatives to drive on-page and off-page optimization for BFL AND BHFL digital assets
ORGANIC SEARCH (SEO) :
- Perform keyword research and manage the keyword portfolio in coordination with business objectives
- Monitor and evaluate search results and search performance across the major search channels on daily basis
- Drive on-page and off-page optimization for BHFL digital assets to ensure conversions through the funnel
- Perform backlink analysis, opportunity identification, and optimization and compile daily data reports on traffic, rankings and link profile
- Execute search campaigns (organic & paid) for various business initiatives
- Work with partners to develop content
PERFORMANCE MARKETING :
- Execute and optimize search campaigns (organic & paid) for various business initiatives
- Deliver ROI through various search campaigns
- Improve CTR (click through rates) and consequent offtake
- Keyword monitoring across organic & paid search campaigns
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