Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
20/10 Namrith Shetty
HR at Bajaj Finserv

Views:94 Applications:49 Rec. Actions:Recruiter Actions:0

Bajaj Finserv - Outbound Marketing Role - Paid Campaign Management (4-6 yrs)

Pune Job Code: 133444

WHY THIS POSITION IS REQUIRED:

- Leverage various platforms like Advertising platforms, listening tools, Campaign management platforms, Social platforms and alike, to orchestrate successful campaigns across the entire digital ecosystem

- Single node and owner of orchestration of outbound digital marketing initiatives and programs

- Leverage the play of permutations that emerge from the plethora of formats and channels of engagement with the customer

- Work with various COEs within the function and outside to manage various elements of each program

KEY ROLES AND RESPONSIBILITIES:

CAMPAIGN MANAGEMENT:

- Define and execute integrated digital marketing programs using technology platforms

- End to end ownership of each outbound campaigns

PERFORMANCE MARKETING :

- Drive campaign optimization through rapid A/B testing and iteration by leveraging COEs within the function

- Leverage analytics and BI inputs to improve campaign efficiencies

- Manage funnel ratios and report drop funnel metrics with an action plan

CROSS FUNCTIONAL & CROSS-COE COLLABORATION:


- Collaborate with Centers of Excellence within and outside the function

- Work with Analytics & BI to leverage data and drive higher ROIs

- Work with Digital Capabilities COE to create new assets and enhance current asset outputs

Required Qualifications and Experience:

ESSENTIAL SKILLS:

- Understanding of digital marketing ecosystem

- Direct Hands On experience of running large performance campaigns

- Strong understanding of digital marketing channels like Email, SMS, Push notifications, SEM, Programmatic, Cross Device Tracking, Remarketing and Display, and alike

- Strong experience in using data / insights & analytics to drive marketing decisions and strategy

- Comfort with marketing technology interface and abreast of latest mobile technologies

APTITUDE:

- Team management and indirect influence

- Stretch, Speed and agility

- Manage change and ambiguity

- Passionate about possibilities

PAST EXPERIENCE:

- 4+ years marketing experience with at least 2 year experience in directly managing campaign platforms. Previous experience of campaign automation platforms is a must.

- 2+ years of experience in ecommerce is a must.

- Post Graduate in business management or a specialization in digital marketing

If Interested Please fill in the below details and send your CV :


1) Comfortable to work from office in Pune - Yes/No
2) Comfortable to work from Monday to Saturday (6 Days)
3) Notice Period
4) Current Location
5) Current CTC
6) Expected CTC
7) Total Experience
8) Current Company

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Add a note
Something suspicious? Report this job posting.