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28/12 Vasundhara Kumari
Talent Acquisition Specialist at Baidyanath Group

Views:84 Applications:27 Rec. Actions:Recruiter Actions:9

Baidyanath Group - Merchandiser - eCommerce Vertical - Vansaar (2-5 yrs)

Delhi/Delhi NCR/Gurgaon/Gurugram Job Code: 191302

About Company :

Riaan Wellness Pvt Ltd.

- Riaan Wellness is a new Ayurveda products entity of the Kolkata-based Baidyanath Group, an established classic Ayurveda product brand built over 80 years and recognised pan-India. It will tap into the large untapped need for proprietary Ayurvedic formulations in personal care and health food products. Setup as a high-growth start-up entity just before the pandemic, Riaan Wellness already offers a range of consumer products like health juices, geriatric care products, hair care products and women products with a goal to deliver on the efficacy promise of its health-focused products. Two of these products have already enjoyed exponential growth in sales in the last year despite the tough conditions. Revenue today is Rs.100 Crore with strong profitability.

- Riaan Wellness is headed by Rana Banerji (Ex- Dabur) as CEO and has built a team of professionals from large FMCG companies sitting out of its Gurgaon office. The company is looking to drive sales through two verticals: FMCG (sales force automation drive) and Medico (setup 3-4 months ago). It will also sell through e-commerce channel and sees a large opportunity in export of its wellness products to markets like Nepal and Bangladesh. It is leveraging the manufacturing and R&D capabilities of its Kolkata plant and R&D centre.

About Brand :

- Vansaar - the essence of forest, the essence of good health, the essence of Ayurveda.Throughout the years we have diligently looked for ayurvedic products that were built on the concepts of superior Ayurveda infused with best manufacturing process. Ayurveda has introduced numerous products that have transformed health but recent lifestyle induced health concerns have been alarmingly high, so has been the consciousness of people regarding Ayurveda.This made us ponder upon the idea of creating a range of lifestyle solution products that preserve health and balance the disharmony within the body. Thus Vansaar was created by some learned individuals, researchers and ayurvedic experts who brought in high quality herbs, elevated wisdom and unique approach.

- Coming from the house of Baidyanath, Vansaar combines Ayurvedic wisdom with modern approach and provides plethora of health benefits. With herbs procured from the forests Vansaar represents deep rooted knowledge and incredibly layered research behind each product.

- Vansaar now aims to create a transformative experience through its wide range of products under the category Swasth, Ahaar and Saundarya which meet the high wellness standards of individuals and have a lasting impact on health. Vansaar within its organisation also encourages spreading one's roots and nurturing parts of oneself that hold immense calibre in terms of professional growth. Our beliefs and values focus on growth for a higher purpose, be it growth of the brand or the individuals that are Saar of Vansaar.

- Vansaar aims to motivate every individual who is ready to discover their inner distinctive nature and nourish it with Vansaar and the growing global community. sales, R&D, market/research agencies, packaging and graphics design etc. to ensure strong brand health and enable effective execution of brand activation interventions. The incumbent is also responsible for managing brand specific budgets in optimal manner.

Job description :

- In this individual contributor role, you will oversee the management of site content, complete catalogue management and perfection, brand presence, campaign planning, execution and analysis.

- Applicants from the industry of Consumer goods, FMCG, Retail and ecommerce will be advantageous.


- You will ensure the right brand presence and discoverability of the brands on the e-Tailing site.

- You will continuously ensure end to end catalogue management; right from correct visuals to educational A+ content as per E-Commerce Guidelines and in conjunction with the SKU data as per site requirements.

- You will lead platform specific requirements to ensure product page perfection such as visual content, videos, ratings & reviews, search optimised descriptive content and selection tools.

- You will collaborate with marketing to ensure sanctity of content and collateral for the right consumer facing representation of products.

- You will give channel specific creative inputs to help guide designers / creative agencies in developing e-commerce specific content to enable timely and more favourable purchase decisions by a consumer.

- You will regularly liaise with e-tailers to drive on site presence, content and campaign deliverables.


- Catalogue management - timely listing and content for new launches & promos.

- Campaign management - Drive onsite presence, visibility, brand stores and merchandising on key campaigns to help deliver business objectives.

- Regular site wise comparative and glide path on movement of content and merchandising modification.

- Regular competition tracking analysis for the beauty category.


- Knowledge of Ayurveda -Skincare, Health & Wellness category and marketing would be preferred.

- Understanding of e-commerce, digital and tech is key.


- Internal Stakeholders E-commerce Key Account Team, digital and brand marketing teams, global and zone e-commerce teams.

- External Stakeholders E-tailer buying and category teams, retailer marketing and content teams and supply chain.

Education :

- Post Graduation/Masters in Business Management/Communications OR Specialization in Marketing /Media

Location : Gurgaon

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