Business :

- Lead and support the implementation of our paid marketing strategies

- Examine correlations between prospecting activities, revenue, and budget

- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and Face Book
console

- Research and test partnerships with vendors/agency to expand our reach and/or lower cost-per-acquisition

- Collaborate with sales & product teammates to maintain a consistent brand voice and message across all paid
programs

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks

- Advanced knowledge of various Paid Media platforms including but not limited to Google, Bing, Facebook, LinkedIn, Twitter, and Youtube

- Develop full-funnel channel recommendations with supporting logic

- Monitor partners budgets across all paid media platforms

- Analyze campaign performance/metrics to create monthly reports that recommend optimizations and provide insights

- Translate strategic recommendations concerning digital experiences into actionable items

- Increase performance and main KPIs per channel for each partners - while trying to lower cost-per-lead

- Closely work with our channel partners and Business consultants with regards to digital supports and training

- Get all necessary agreement / NDA in place with regards to vendors.

- Audit is conducted in timely manners

- CWN (Closely Watched Numbers) Reporting to Manager / Head Office on investment, performance of campaign, conversion of campaign

- Maintain standardization (profile) digital presence of partners across all digital touch points and review MOM.

- Work cross-functionally with team members and Account Managers to execute comprehensive and well- rounded digital marketing strategies involving paid search, display, or organic content

- Report on paid advertising campaigns based on their Key Performance Indicators and provide strategy and analysis to maximize campaign results and meet client goals

- Communicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on request.

Empowerment :

- Ideate batch for training, coordinate amongst internal team for effective training module

- Need to training with 900 IBCs weekly once and monthly 4 times

- Ability to deliver course material with full confidence and vigour for sessions ranging from 3 to 5 hours daily.

- Effectively planning and scheduling training regularly.

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