AVP - Growth Marketing - Agri (5-10 yrs)
Responsibilities
- Develop innovative growth hacks to drive user growth and engagement
- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs
- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding-backed ideas to unlock growth.
- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis
- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, and advertising campaigns.
- Ability to drive large scale projects, experiments, and smaller tweaks with equal ease
Qualifications:
- 5+ years of product/growth experience
- Experience in growth hacking/ digital marketing
- Technical skills sufficient enough to understand complexity without developer inputs and work with developers/architects to make the right technical trade-offs
- Strong communication skills and ability to refine messages based on the audience
- Track record of launching multiple growth initiatives with high velocity
- Proficient with data structures and able to work on SQL, Metabase/CleverTap/Amplitude/Mixpanel
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
