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20/02 Sugandha Singh
Recruitment Specialist at Infra Jobs

Views:232 Applications:83 Rec. Actions:Recruiter Actions:0

AVP/DVP - Brand & Marketing - Real Estate (8-12 yrs)

Mumbai Job Code: 27172

Looking Senior profiles for Premier real estate group in Mumbai who can take care of key brands of portfolio or entire category in terms of 360 degree Marketing.

Responsibilities:-

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.

- Lead the for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Organize promotional events within budgetary allocations.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Develop annual and project specific brand promotion plans and handle participation at various events.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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