Responsibilities :

- Plan, manage, and execute PPC campaigns.

- Writing compelling CTR boosting ad copy.

- Establishing bid strategies based on business goals, targets and budgets.

- Conduct keyword research and create lists of targeted search terms that are relevant to our website and business

- Review, Research and implementing changes for organic SEO success.

- Develop a strategy for the improvement of organic search ranking on all networks and the maximization of ROI.

- Manage tactical execution of organic search strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities.

- Researching and implementing content recommendations for organic SEO success. Work with editorial and marketing teams to drive SEO in content creation and content programming

- Monitor and analyze Search statistics such as redirects, click rate, Bounce rate, CTR, Conversions and others

- Continuous bid and ad management/optimization to achieve maximum efficiency.

- Analysing large sets of data and identifying patterns and trends to improve campaign performance. Maximising traffic and conversions within the given budget limit.

- Research and analyze competitor advertising links.

- Using Analytics tools, track, measure, evaluate and optimize online advertising performance

Requirements :

- 4-7 years of proven experience in SEO & PPC campaigns across Google, Yahoo and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in Search marketing

- In-depth experience with bid management tools

- Experience with website search & analytics tools (e.g, Search Console, Google Analytics/Omniture)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

- Familiarity with HTML, CSS, and JavaScript development and constraints

- Degree in Marketing / Engineering or relevant field

Organization : www.avagmah.com, www.acadgild.com AEON Learning Pvt. Ltd. is a fast-growing Ed-Tech start-up which delivers high quality online education through its state of the art online-education technology platform. The vision is to make quality education accessible to the deserving irrespective of geographical constraints,so that everyone everywhere has an opportunity to reach their full potential. We are series B funded, backed by marquee investors including Kris Gopalakrishnan and AtulNishar and Vinod Dham.

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