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23/11 Komal Mittal
HR at Aurigo Sowftware Technologies

Views:30 Applications:9 Rec. Actions:Recruiter Actions:0

Aurigo - Digital Marketing Specialist (4-8 yrs)

Bangalore Job Code: 186605

Digital Marketing Specialist

Location: Bangalore (India)

Experience: 5 to 6 years

About Aurigo:

Aurigo is an American technology company founded in 2003 with a mission to help public sector agencies and facility owners plan, deliver and maintain their capital projects and assets safely and efficiently. Our award-winning Aurigo Masterworks Cloud software is now the industry-leading solution for both public and private agencies funding and maintaining large capital, infrastructure and facilities investments. We are a privately held U.S. corporation proudly headquartered in Austin, Texas, with software development and support centers in Canada and India. If you are ready to work for a fast-paced software company growing exponentially and interact with some of the brightest minds in the industry to solve real problems, we want to talk to you.

Role Description:

The Digital Marketing Specialist will own the company's online presence including website, social media and other channels. They will be a key player responsible for elevating an industry-leading solution's online presence and driving interest from executives managing billions of dollars in capital programs. The role will include a wide range of responsibilities from creating social media posts to formulating and executing top of the funnel marketing strategies.

Key Responsibilities:

- Develop and execute acquisition campaigns on online channels including Search, Display, Mobile thereby adding leads to the sales funnel.

- Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.

- Monitor and own reports, budgets, campaign performance, ROI, and other channel metrics.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Keep abreast of PPC and SEM trends and provide recommendations for opportunities and improvements, impacting paid search engine quality ranking, cost - per - click, and conversion.

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

- Maintain the company's corporate website by making basic updates to templates, graphics, and menu selection.

- Work closely with BDR, Sales and Product Marketing to ensure acquisition goals are met.

Desired Skills & Experience:

- A minimum of 4 years working experience in a Digital Marketing role specializing in SEO / SEM / PPC campaign strategy development and execution

- Strong understanding of B2B social media campaigns and SEO strategies including LinkedIn ads, google search & display, conversion tracking, reporting, and analytics.

- Proficient in common marketing technologies (Google Analytics, CMS like WordPress, Marketing Automation, LinkedIn, Facebook and Instagram) as well as SEO / SEM tools

- Strong analytical ability with an eye for details. Ability to think creatively, identify and resolve problems.

- Must be familiar with latest tools & technology related to web design like HTML, Adobe Suite. Hands-on experience in these tools would be an added plus.

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