HR Manager at Aufait Technologies Pvt Ltd
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Aufait Technologies - Digital Marketing Professional (3-7 yrs)
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Knowledge of on-page and off-page SEO techniques and best practices.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work both independently and collaboratively as part of a team.
- Strong project management and time management skills.
Key Responsibilities :
1. Keyword Research and Analysis :
- Conduct comprehensive keyword research to identify relevant and high-performing keywords for our industry.
- Analyze and prioritize keywords to target for optimization.
2. On-Page Optimization :
- Optimize website content, meta tags, and other on-page elements to improve search engine rankings.
- Ensure content is SEO-friendly and aligns with best practices.
3. Off-Page Optimization :
- Plan and execute off-page SEO strategies, including link-building and outreach efforts.
- Establish and maintain quality backlinks from authoritative websites.
4. Technical SEO :
- Identify and resolve technical SEO issues that may impact website performance.
- Work with the development team to ensure site speed, mobile-friendliness, and other technical aspects meet SEO requirements.
5. Content Strategy :
- Collaborate with content creators to develop and optimize content that aligns with SEO goals.
- Implement content strategies to enhance user engagement and retention.
6. Performance Monitoring :
- Utilize SEO tools and analytics to track website performance and keyword rankings.
- Provide regular reports on key SEO metrics and make data-driven recommendations.
7. Stay Updated :
- Stay current with industry trends, search engine algorithms, and SEO best practices.
- Proactively suggest improvements and adjustments based on new developments.
