Human Resource Manager at Astrotalk
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AstroTalk - Manager - Performance Marketing (3-8 yrs)
- Execute customer acquisition, retention, engagement and retargeting campaigns for web and app across channels: Google ads, social media channels (LinkedIn, Youtube, Facebook, Twitter, Instagram etc) display, apple search campaigns etc
- Must have strong analytical skills with hands on experience in firebase and google analytics.
- Optimise campaigns to maximise ROI & ROAS with the help of A/B tests, data analysis, identifying trends and insights.
- Measure and report performance of all digital marketing campaigns, and access against goals (ROI and KPIs)
- Plan and execute email & affiliate marketing campaigns
- Monitor and regulate spends across channels based on data analysis and insights.
- Stay on top of key trends and best practices in digital marketing, competitive landscape, and the industry to develop winning strategies
- Collaborate with the content and design team to plan effective campaigns.
- Additional exceptional performance and copywriting skills will be preferred.
