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10/11 Vineshkumar Kunhiraman
CMO at AstorMueller Shoes Pvt Ltd

Views:22 Applications:16 Rec. Actions:Recruiter Actions:15

AstorMueller - Paid Media Specialist - D2C Channel (4-10 yrs)

Bangalore Job Code: 184509

- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.

- Be responsible for the ROI of dozens of campaigns you execute.

- Creating and executing a strong performance marketing strategy & execution plan

- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS

- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.

- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Leverage AB Testing and provide insights and analysis on strategic challenges

- Growth hacking and finding new avenues, initiatives to drive acquisitions through the funnel

- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics

- Building an internal reporting system to publish data, and handle financial processes for smooth operations

- Work closely with Designers or/and Developers to create & optimize landing pages for optimum quality scores & user experience and with Content/Copywriters to create ad copies as per brand and campaign requirements etc.

- Work directly with the marketing team to communicate results and take advantage of the opportunities within campaigns

- Remain updated current with industry trends while continually leveraging new tools and industry best practices to boost the efficiency of campaigns

Skills :

- 5+ years of paid marketing experience in consumer-facing products / eCommerce / D2C

- Research: Audience, keyword, website landing page, media consumption patterns

- Planning: PPC, CPM, SEM, Paid SM, Paid content,

- Non-Mandatory Ones - Email, Affiliate, and influencer campaigns

- Campaign Data : Google Analytics, AdWords, Email, Ad-serving platforms, Google Data Studio/PowerBI

- Campaign reports: Data interpretation, Conversion analysis

- Should be capable of handling large budget Campaigns

- You are a highly goal-oriented individual and have excellent communication skills

- You are open-minded, curious, and a strong problem solver

- Ability to create landing pages, ad copies, ad creatives without being totally dependent on teams will be an added advantage

- Experience with programmatic media (DSP)

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