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25/11 Vineshkumar Kunhiraman
CMO at AstorMueller Shoes Pvt Ltd

Views:11 Applications:7 Rec. Actions:Recruiter Actions:7

AstorMueller - Copy Writer (3-6 yrs)

Bangalore Job Code: 186846

We are looking for a creative team player, talented wordsmith, and grammar sleuth for our premium footwear brands. You will be responsible for developing marketing and communications content that will separate us from the crowd.

Responsibilities : 

- Develop a refined understanding of the brand, category, and target audience

- Interpreting marketing briefs, researching about our competitors and creating a comprehensive content & communication strategy for the brand

- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals

- Producing original, clear and credible ideas/messages/scripts for Social Media, Ad Campaigns, Landing Page Copy, Email Marketing Copy and all full-scale communication campaigns

- Coming up with the core idea for campaigns and execution of the same with exceptional copies

- Ensure that all contents created are proofed and ready for delivery or posting

- Liaising with brand and marketing teams to meet advertising requirements

- Work closely with the visualizer/Graphic Designer to implement the overall look and feel of the outbound consumer communications materials

- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns

- Monitoring campaign effectiveness & amending campaigns according to feedback

Skill-Set : 

- Excellent Communications & Presentations skill

- Graduate in Journalism/mass communication preferred

- Experience working for Consumer Facing / D2C Brands - Website, Social Media, Design, Brand Campaigns

- Candidates should be good at ideation or into providing creative inputs

- Experience 2-5 years as Copywriter with prior experience in a digital agency

- Ability to write for specific audiences and understand the pulse of target audiences or consumers at large

About AstorMueller : 

Headquartered in Switzerland, AstorMueller specializes in the design and crafting of high-quality footwear for men and women. Founded in Germany, with a shoemaking history dating back to 1928, AstorMueller is the license holder for Bugatti and is well known across Europe for its trendsetting innovation and enjoys a high reputation with German retailers for strong service and assured business success. Cutting-edge craftsmanship, fine materials sourced from around the world, and a team of designers working from Switzerland, Spain, Italy, and Germany come together to create collections that are fashion-forward and of quality beyond the ordinary. Shoes are produced in state-of-the-art AstorMueller controlled facilities in Portugal, Romania, India, and China.

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