Senior Talent Acquisition at AstaGuru Auction House
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AstaGuru - Head - Public Relations (10-15 yrs)
This position is responsible for developing effective PR plans using appropriate strategies and tactics, organizing and co-ordinating PR activities and campaigns. Manage and mentor the PR team.
Responsibilities
- Responsible for PR Planning, Strategy & Execution
- Seamless managing of PR activities for the group company
- Ensure effective PR campaigning for the company
- To conceptualize from the creative perspective -
- Ensure regular coverages in top magazine / digital platforms for both brand and auctions. - Responsible for driving all PR activities for the respective channels- Planning & Execution.
- Build a strong relationship on behalf of AstaGuru with key journalists. -
- Organize media walkthroughs for all auctions. -
- Build a strong and favourable brand in the context of art universe and the larger media universe. - Write press releases, by-lines, formulate media quotes with the help of internal stakeholders. - Monitor performance vis a vis goals set for each auction. -
- PR Budget Planning:
- 360-degree PR plan per auction:
- Print Media
- Digital media
- Brand Positioning and Brand Events/ Auction Event
Education : MBA in Corporate Communications, Executive MBA from top 10 B Schools India or Abroad
Competencies & Skills :
- Devising effective PR campaigns which result in maximum coverage, organically.
- Must have good relations and network in Agencies, TV & International Channels also along with Digital, Print & Magazine media.
- Have strong network/contacts with media house and specifically with the magazines, publications houses. For digital platform, strong understanding of the media landscape and direct connects with relevant journalists.
- The candidate is expected to research and formulate brand OR auction stories that can help get the right amount and quality of coverage.
- Excellent communication skills.
- Excellent interpersonal skills.
- Pleasing personality.
- Presentation skills.
- Proficient in MS Office suite of Programs.
- Must have managed a team of 4 - 5 people
- Must have good relations and network in Agencies, TV & International Channels also along with Digital, Print & Magazine media.
- Experience with Luxury products, Lifestyle, Fashion is an added advantage
Its an onsite job with office in South Mumbai, 6 days a week.
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