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13/05 Amee Sodha
Senior Talent Acquisition at AstaGuru Auction House

Views:57 Applications:24 Rec. Actions:Recruiter Actions:19

AstaGuru - Head - Public Relations (10-15 yrs)

Mumbai Job Code: 213196

This position is responsible for developing effective PR plans using appropriate strategies and tactics, organizing and co-ordinating PR activities and campaigns. Manage and mentor the PR team.


- Responsible for PR Planning, Strategy & Execution

- Seamless managing of PR activities for the group company

- Ensure effective PR campaigning for the company

- To conceptualize from the creative perspective -

- Ensure regular coverages in top magazine / digital platforms for both brand and auctions. - Responsible for driving all PR activities for the respective channels- Planning & Execution.

- Build a strong relationship on behalf of AstaGuru with key journalists. -

- Organize media walkthroughs for all auctions. -

- Build a strong and favourable brand in the context of art universe and the larger media universe. - Write press releases, by-lines, formulate media quotes with the help of internal stakeholders. - Monitor performance vis a vis goals set for each auction. -

- PR Budget Planning:

- 360-degree PR plan per auction:

- Print Media

- Digital media

- Brand Positioning and Brand Events/ Auction Event

Education : MBA in Corporate Communications, Executive MBA from top 10 B Schools India or Abroad

Competencies & Skills :

- Devising effective PR campaigns which result in maximum coverage, organically.

- Must have good relations and network in Agencies, TV & International Channels also along with Digital, Print & Magazine media.

- Have strong network/contacts with media house and specifically with the magazines, publications houses. For digital platform, strong understanding of the media landscape and direct connects with relevant journalists.

- The candidate is expected to research and formulate brand OR auction stories that can help get the right amount and quality of coverage.

- Excellent communication skills.

- Excellent interpersonal skills.

- Pleasing personality.

- Presentation skills.

- Proficient in MS Office suite of Programs.

- Must have managed a team of 4 - 5 people

- Must have good relations and network in Agencies, TV & International Channels also along with Digital, Print & Magazine media.

- Experience with Luxury products, Lifestyle, Fashion is an added advantage

Its an onsite job with office in South Mumbai, 6 days a week.

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