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22/03 Shibani Dholakia
Team Manager - Key Accounts at Sapwood Ventures Pvt Ltd

Views:25 Applications:18 Rec. Actions:Recruiter Actions:1

Associate - Product Marketing - IT (3-5 yrs)

Bangalore Job Code: 152239

- As a Product Marketing Associate, you will work closely with our founders, engineering & product teams to translate features of our innovative insurance technology platform into crisp marketing communication that excites our clients to use our product.

- Partnering with stakeholders across the business, you will own the voice of the product and help communicate the right information to the right customers at the right time to help them extract maximum value from the product.

- You will work collaboratively with our technology and product team, from ideation to launch and user adoption.

- You will analyze and report marketing KPIs to track impact of marketing campaigns, optimize and improve the engagement of customers with our platform.

- If tackling interesting problems in a growing technology business excites you, then you- d thrive in this role.

REQUIRED SKILLS :

1. 3-5 years experience in product marketing roles in the enterprise software (SaaS) space.

2. Good understanding of product marketing and up-to-date with the latest trends and best practices in digital marketing, inbound marketing and content marketing.

3. Familiar with the process of product management and how the role of a product marketer fits into it.

4. Experience in marketing analytics, automation and content creation tools.

5. B2B experience: Experience working with B2B software companies and familiarity with the dynamics and customer journey in enterprise B2B companies. Translating the technical capabilities of our product into communication that spurs the customer to make use of the product. Experience in crafting engaging content in excellent English, including blog posts, white-papers, slide decks, videos, etc.

6. Excellent communication skills.

NICE TO HAVE SKILLS : 

- Knowledge/Experience in Commercial Property Insurance/ Catastrophe Risk Analytics/ Modelling domain.

- Knowledge/Experience email and social media marketing.

If interested in this position, please share your resume 

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