Job Title : Performance Marketing Associate

Job Description :

- The performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website Plixlife.com through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

Key Areas Responsibilities :

- Revenue growth -Customer acquisition &digital sales funnel management

- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met

- Own performance KPIs including P&L for sales from our own website Campaign Management

- Plan & implement campaigns and create optimal digital media mix in line with targets

- Implement brand strategy & integrated communication to build saliency and consideration

- Daily campaign management across all the digital acquisition and remarketing platforms

- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization

- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results Promotions

- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

Budget & ROI management :

- Optimize continuously to ensure high ROI and minimize CAC Analytics & Reporting

- Leverage web analytics to derive actionable insights

- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations

- Monitor performance & optimize/course correct

Skills And Competencies :

Skills :

- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.

- Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)

- Strong experience in web analytics tools and techniques (E.g.Google Analytics, Adobe omniture, Shopify analytics, etc.)

- Proficient in quantitative analysis & insighting

- Data/numbers oriented

- Good at advanced excel/other data analysis tools

- Strong verbal & written communication

Competencies :

- Commercial & strategic acumen

- Results driven & ROI focused

- Technology oriented with keen interest in latest tech developments in digital marketing

- People orientation & leadership ability

- Strong bias to action

- Agility and ability to take decisions/course correct fast

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