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20/05 Kavya Shanbhag
HR at Zyoin Web Pvt Ltd

Views:186 Applications:104 Rec. Actions:Recruiter Actions:21

Associate Marketing Manager - Gaming Platform (1-5 yrs)

Any Location/Mumbai Job Code: 119499

Job Opportunity for Associate Marketing Manager Acquisition For Gaming Company Playgames 24x7 Mumbai Location

Position Title : AMM

Position/Role Description

- Associate Marketing Manager plays a critical role in supporting various marketing campaigns for acquisitions, conversion and retention.

- This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement the most innovative marketing strategies and use the most cutting edge marketing tools to implement various campaigns. You will get to work on various aspects of consumer marketing.

Player Life Cycle: Acquisition - Conversion - Revenue Enhancement - Retention

Acquisition :

The acquisition team advertises on various media channels and drives new players to the site. This involves working with many online marketing networks, ad-networks, Google, Facebook, affiliates, offline activations, events, print ads, radio, partnerships and other ATL and BTL activities. The team works with in-house creative team and agency to come up with new acquisition concepts and creates new communication messages to talk to the masses and bring them to the site to play rummy

Job Specifications :

[E - Expected] [D - Desirable]

- E - B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well

reputed college and a hunger for learning and implementing marketing.

- E - Excellent academic record, strong logical and analytical skills.

- E - 2 - 4 years of experience in marketing, finance, research, operations (preferably online)

- D - Should have experience with at least two of organizing promotional events, running new customer communication programs or running customer retention programs.

- D - Ability to work with data and uncover insights into consumer mindset.

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