Associate - Marketing/Graphic Designing (4-5 yrs)
A. Graphic Designing :
- Study design briefs and determine requirements
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, logos and other designs using software or by hand
- Use the appropriate colors and layouts for each graphic
- Create graphics for various media & in various formats
- Amend designs after feedback
- Ensure final graphics and layouts are visually appealing and on-brand
B. Email Marketing :
- Conducting market research to better comprehend prevailing consumer behaviours.
- Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
- Creating well-written copy that is free from mistakes.
- Collaborating with graphic designers to improve the appearance layout of outputs.
- Maintaining a database of customers who have opted to receive our correspondence.
- Distributing emails using automation software.
- Monitoring and reporting on the utility of each campaign.
Requirements and skills :
- Proven graphic designing experience
- A strong portfolio of illustrations or other graphics
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
- A keen eye for aesthetics and details
- Excellent communication skills
- Ability to work methodically and meet deadlines
- Degree in Design, Fine Arts or related field is a plus
- Degree in marketing management, advertising, communications, or similar.
- Proven experience creating high-impact, unique marketing campaigns.
- Prior database management experience, preferably in a similar role.
- Familiarity with pertinent automation and performance evaluation software.
- Excellent project management skills specific to marketing.
- Outstanding copywriting and copyediting abilities.
- Ability to harness collaboration to produce well-crafted content.
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