Managing Partner at GrowthX Advisors
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Associate - Marketing - Food & Beverages (3-4 yrs)
A client within the F&B industry in UAE is looking for an Associate Marketing Manager to lead the Marketing and Brand plans for the brands within the portfolio across QSR and Casual Dining.
Key Responsibilities :
- Oversee all Marketing initiatives for the brands from conceptualization to execution for own stores and franchised stores.
- Closely coordinate with Operations team in terms of utilization of marketing platforms to drive footfall and transaction values at store level.
- Draft, present and implement Marketing activation calendar for all the brands across the region.
- Lead Digital Marketing Initiatives from the point of view of content creation and community management for all the brands.
- Work with the product development team to keep ready a new product pipeline as a part of the marketing calendar.
- Engage with Delivery platforms on a consistent basis to drive delivery revenue for the brands.
- Conduct periodic brand training for operational staff from a marketing and brand standpoint.
Requirements :
- 3-4 years of experience within Marketing/Brand Management/Product Management.
- Strong inclination towards digital platforms in terms of creative mindset, content creation, community management and driving paid campaigns. Hands-on experience within this is a must.
- A mix of Client and Agency-side experience will be preferred.
- Bachelor's Degree in Business Administration/Communication or Advertising.
- Prior understanding of GCC consumer and F&B/Retail experience will be a big plus.
- Excellent oral and written communication skills in English is a must. Arabic will be an advantage.
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