HR at Headsource and Services
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Associate - Marketing/Content Writing (2-3 yrs)
Ideal Profile:
- 2-3 years of hands-on experience in creative content writing, marketing content development.
- Bachelor's Degree in relevant or adjacent discipline (English, Journalism, Marketing, Communication Studies, Economics, Social sciences etc.)
- Post-graduation is an advantage but not essential.
Primary responsibilities :
- Responsible for contributing to and executing overall brand content strategy
- Contribute to brand awareness, association, recall and salience through various tasks and projects
- Execute assigned brand projects, on time and in full
- Manage social media handles of the brand/and products (along with content updates)
- Execute digital campaigns and be a custodian for the complete process
- Flawlessly execute/rollout/implement and manage content for social media, blogs, newsletters, websites, print collateral, internal and external marketing materials
- Participate in campaign execution and be a stakeholder in the complete process
- Coordinate copy to production process of all creatives and marketing aids
- Edit content produced by internal teams to ensure adherence to brand guidelines
- Periodically audit and refresh content at all brand communication touchpoints
- Work with team members on ideation, design and deployment of brand initiatives
- Work with consultants, agencies, partners, vendors and associations
- Maintain effective trackers, dashboards, MIS, documents, manuals, instructions etc. pertaining to brand projects and campaigns
