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20/02 Kinjal
HR at Ara Resources

Views:85 Applications:31 Rec. Actions:Recruiter Actions:11

Associate - Marketing Communications/Social Content Writer (3-5 yrs)

Hyderabad Job Code: 147993

Responsible for writing creative, effective, and engaging original content in multiple formats including :

1) Articles

2) Website Pages

3) Social Media

4) Newsletters

5) Emails

6) Brochures & Decks

7) Press Releases, etc.

- Develop content in alignment with brand strategy including brand positioning, differentiation, mission/vision, value proposition, etc.

- Plan and implement marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling, and segmentation,

- Research on industry-related topics (combining online sources, interviews, and studies).

- Proofread and edit articles for factual, grammatical accuracy, and plagiarism,

- Responsible for distributing content through the appropriate channels.

- Track metrics such as customer engagement and conversion rates to identify ways to improvise.

- Analyze data and create reports on that analysis to deliver to management.

- Create a revised communications strategy on a quarterly/semi-annual basis.

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