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12/10 Subir Sinha
HR Consultant at HR & Corporate Advisory

Views:219 Applications:153 Rec. Actions:Recruiter Actions:42

Associate Manager - Digital Marketing - FinTech (2-5 yrs)

Delhi NCR Job Code: 180834

RESPONSIBILITIES :

- Plan and execute digital marketing strategy across channels.

- Drive achievement of growth objective of leads across app installs, web signups, display, search and other formats.

- Identify trends and insights and optimize performance of campaigns

- Measure and improve performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Explore and implement tools required for attribution and tracking across platforms.

- Collaborate internally and externally to boost the user experience and lead volume.

- Explore avenues to grow the lead volume by 20x at a sustainable cost

KEY QUALIFICATIONS :

- Education - MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs).

- Experience - 2-4 years of experience in digital marketing with deep expertise on Google/Facebook marketing

- Proven track record of leveraging the latest technological developments in digital marketing

- Ability to manage multiple projects with varying priority at one time - to deliver results on

time and under budget.

- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords.

WHO YOU ARE :

To be successful in this role, you- ll need to have the following skills:

- Bias for action : Run pilots and then evaluate/course-correct to scale or reject.

- Highly analytical : Trust data to make decisions; have the ability to slice and dice data

- Extreme ownership : Take responsibility for all the good and bad campaigns with a focus on improvement

- Radical candor : Ability to speak your mind respectfully with fearless conviction

- Self-driven : Demonstrate a positive, can-do attitude.

- Excellent problem-solving skills with deep attention to detail.

BENEFITS :

- Medical insurance

- Flexible working hours

- Liberal leave policy

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