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08/11 Damini
Consultant at Skyleaf Consultancy

Views:64 Applications:15 Rec. Actions:Recruiter Actions:4

Associate/Executive/Senior Executive - CRM Marketing & Customer Retention (2-6 yrs)

Gurgaon/Gurugram/Mumbai Job Code: 97646

Job Responsibilities:

- Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.

- Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.

- Making sure the customer database is correctly segmented for targeted marketing activities.

- Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.

- Development of testing strategies to guarantee the most efficient approach for the organization and its customers.

- Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.

- Delivery of all CRM activity for the business including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required

- Manage the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered

- Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation

- Proofing all campaign and ensuring that quality standards are met

- Source, segment, acquire and manage email marketing data, working with CRM Team and technology partners where appropriate

- Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates

- Track all campaigns and report performance on a regular basis

- Implement testing plans to develop rich and dynamic content, subject lines and promotional offers

- Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved

Knowledge, Skills & Experience

- Experience of working in a marketing / CRM team, either agency or client side, ideally in the online gaming industry

- Experience of actively using and optimizing CRM techniques including segmentation, campaign planning, implementation and evaluation

- Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc)

- Good technical skills in HTML and knowledge of Dreamweaver required

- Experience of working with Content and/or Campaign Management Systems preferred

- The ability to meet tight deadlines and outstanding time management skills.

- Team working and leadership skills; youll be in charge of a team which means you need to guide employees in the right direction, create new strategies and stay on top of the administration side of things.

- Excellent communication skills as you must speak with clients, employees, and customers.

- Commercial awareness. A CRM Executive must know his/her target market well and have the ability to create campaigns that grab the attention of customers and solves their problems.

- Top quality analytical skills. A big part of your job involves gathering and analysing data to help you understand your customer base and coming up with suggestions for improving the existing strategy.

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