14/04 Priyaranjan Mishra
Delivery Team at HyrEzy Talent Solutions

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Associate - Email Marketing (1-3 yrs)

Mumbai Job Code: 70741

Email Marketing Associate

Marketing Team

Job Description :

- Understanding the email marketing lifecycle from lead generation to nurturing

- Basic understanding of the inbound marketing approach

- Command over business English and ability to draft communication that appeals to various roles - Product manager to CxOs

- Ability to work with data and analytics to bring in improvements to the existing process

- Basic understanding of HTML would be advantageous

Experience with Hubspot, Mailchimp, or any other email marketing tool would be advantageous.

This job would require you to :

1. Identify the target audience and grow our email list

2. Design and implement direct email marketing campaigns to nurture contacts

3. Proofread emails for clarity, grammar, and spelling

4. Ensure mobile-friendly email templates

5. Write newsletters including all company updates

6. Upgrade our email templates using graphics, personalization, and advanced features

7. Ensure prompt and accurate communication with clients via email to minimize unsubscribes

8. Create email databases for lead generation

9. Analyze campaign performance and suggest improvements

10. Ensure emails follow industry policies and best practices

11. Identify opportunities for automating workflows and sequences

12. Identify opportunities for experiments (A/B tests) messaging

13. Work with partners (lead gen agencies, marketing agencies, etc.) to build and enhance our contact database

About Company :

The company offers blazing fast app/web analytics, powerful real-time segmentation, multichannel messaging, A/B testing and personalization in one unified platform. It is a Mobile Marketing Platform with app marketing automation helping the app marketers to retain user engagement and win back users through this mobile marketing strategy & mobile app metrics.

It was founded in 2013 and is backed by Accel Partners and Sequoia Capital.

Few Benefits of joining this company :

- 5 Days Working company

- Competitive salary, health insurance

- Everyday free lunches and snacks to take care of your small hunger

- A cool workplace


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