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16/05 Tanya
HR at Qrata

Views:114 Applications:42 Rec. Actions:Recruiter Actions:0

Associate Director - Media Planning - Marketing Services (5-8 yrs)

Mumbai Job Code: 74997

Responsibilities:

- Strategic media planning and implementation for broadcaster client

- Give recommendations on channel/ program launches, time-slots, TG, market priorities, promo planning guidelines, slot analysis, lapsers vs new audience

- Relationship management with key stake holders across clients

- Driving the digital agenda and media integration

- Responsible for revenue growth on clients

- Initiation & mastering of planning activities along with the team

- Competitive data mining & formatting. Creating competitive reports from excel to power point to derive insights from data.

- Working collaboratively with team members to develop and manage integrated media plans across mediums including TV and Print

- Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan implementation and competitive reports

- Manage the day-to-day implementation, optimization and performance of on-going campaigns. Assist in strategic analysis of campaigns

- Manage day-to-day client interaction

Prior Experience:

- 5+ years experience in a media organization with thorough understanding of the media process, media departments and inter department relationships

- Media planning experience on non broadcaster clients will be an added advantage

- Knowledge and application of media systems, planning concepts (reach, frequency, average OTS, CPRP, GRPs, etc) packages and data bases

- Experience with syndicated software like BARC, IRS, MAP, RAM and TGI - has to be a master in BARC

- Constructing media plans to deliver brand campaign objectives

Skills Required:

- Eye for detail ; accuracy

- Strong time management and speed of delivery

- Conscientious with the ability to multi-task and work well under tight deadlines

- Proficient knowledge of Microsoft Office (Word, Excel, PowerPoint)

- Good communication skills - written and oral

- Demonstrated ability to generate and present well-considered ideas and solutions

- Strong organisational and analytical skills (at manager level)

Education: Bachelor's / Masters degree in related field (advertising, marketing, communication)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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