Role Description - Associate Director, Marketing Services

Experience: 10 years in actively engaging leading brands to conceptualize, design and execute direct marketing or BTL marketing programs such as campaign management, event management and activation, loyalty and CRM programs, lead generation programs. The candidate is expected to have excellent relationship building skills, presentation skills and sound experience in the aforesaid domain. The candidate will be required to interact with marketing heads and senior marketing professionals in this role.

Key Responsibilities

- Lead a team of sales and client servicing team to acquire, manage and grow accounts

- Engage marketing professionals in leading corporate who has direct or indirect need to innovatively reach out to end customers through direct, digital marketing or BTL marketing mediums

- Own revenue targets for a given region by presenting monthly revenue forecasts and maintain steady revenue pipeline with a focus on topline and bottomline

- Actively source new business opportunities through identifying new business prospects particularly from the B2C focused industries such as IT-Hi-tech, FMCG, Consumer Durable, Brown Goods, Hospitality etc

- Liaise with operations team in at different level of customer engagement for project/campaign fulfilment

- Responsible for working with management team and operations team to work out project price and customer estimates.

- Serve as a trusted advisor and consultant to the clients in helping them finalise a marketing campaign journey

Experience & Education Qualification Required

- The candidate is expected to have atleast 10 years of relevant work experience with minimum 4 years of experience in a leadership position in B2B/direct marketing, CRM, loyalty management or Below-The-Line marketing solutions promotion.

- A post graduate degree in communications or management is preferred

Key Skills

- Ability to translate ideas and concepts through power-point presentations

- Excellent written and verbal communication skills

- Ability to work with multiple external and internal teams to drive projects

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