Associate Director Media Strategy (Digital)

About the job :

Associate Director - Media (strategy) Digital, New Delhi India

Overview of job :

Seeking a strategist with minimum 9-12 years of work experience in media planning including client advisory in a Digital agency. The Role is responsible for managing strategy and growth for key accounts with the client leadership team. Support the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

Reporting of the role :

This role reports to the CEO, 3 best things about the job :

- You get to work on iconic brands with an award-winning team

- Entrepreneurial environment with high growth opportunities and intellectual freedom.

- Fun on the job, with an extremely spirited and talented team

Measures of success :

In three months, you would have :

- Complete knowledge of the categories of Key accounts

- Present brand, campaign strategies and data driven insights.

- Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

- Able to understand agency and client working style and deliver on his/her day-to-day requirements

- Independently work on tools needed to build data driven creative campaigns

- To participate in idea generation sessions

In six months, you would have :

- Developed and see at least 3 key strategies being implemented in your key accounts

- Developed a good client relationship, and trust.

- Proactively taking initiatives for sharing additional information with team and client

- Codify learnings and best practices on Digital, across platforms.

- Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months, you would have :

- Worked on end-to-end award-winning solutions and campaigns

- Led key client pitches with the business ream leading to additions to the agency client portfolio.

- Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands.

- Prepared and submitted award entries.

- Train and mentor new joinees

Some of the things we- d like you to do :

- Digital Landscape understanding

- Strong understanding of the digital platforms- Facebook, AdWords, Programmatic

- Should be well-versed with planning tools like Comscore, GWI etc.

- Comfort with ad operations and ad verification tools

- Awareness of emerging/new technologies that can be leveraged to drive brand salience

- Regular interaction with client/publisher for media planning/buying.

- Comfort and experience with B2B, B2C media strategy.

- Understanding Client Business

- The candidate will need to understand the client business and short- and long-term objectives

- Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders)

- Analise create and present data driven campaign reports

- Manage campaigns end to end depending on the business objectives

- End to End Campaign Planning, Buying and Management

- Understanding the brief and campaign objectives from the client

- Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client's business objective

- Identify placement opportunities - impact, non-impact and oversee the ad operations - tracking, serving

- Set budget allocation - topline between different online platforms to meet the objectives

- Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign)

- Publishers Relationship

- The candidate will need to develop good working relationship with key publishers and networks

- A Bit About Yourself

Experience: 9-12 years in media planning including client advisory

- Candidates from Digital Agency are preferred.

- The candidate should be good with data management experience, with the ability to translate excel data into powerful PowerPoint representations

- Strong organizational skills, detail-oriented and capable of multi-tasking

- Solid understanding of media concepts/terms, creative and budget requirements

- Solid grasp of digital marketing, especially a deep knowledge of digital media

- Strong written and verbal communication skills including the desire to progress

- Ability to forecast outcomes of brand/DR campaigns and manage spend

- Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment

- Highly articulate, story-telling capability

- Self-motivated, proactive, highly organized, and drives for business results with urgency

- Able to design, implement, and analyze primary consumer research with minimal supervision

Minimum qualifications:

- MBA or master's degree in Marketing

- 9-12 years experience

- Minimum 5 years- experience in a digital agency Strategy Planning

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