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14/01 Anoli Singh
Recruitment lead at Talentiser

Views:40 Applications:16 Rec. Actions:Recruiter Actions:0

Associate Director - Content Marketing - Architecture/Interior Designing Firm (8-14 yrs)

Gurgaon/Gurugram Job Code: 193737

Your Roles and Responsibilities :


As the Associate Director for Content Marketing, you would be responsible for building the content strategy and developing relevant content such as YouTube videos, blog articles, presentations, e-books, reports, MOOCs and other forms of content that would be relevant for our target customers. Your KPI would be leads generated through content driven channels.

Your roles and responsibilities include:

1) Content Strategy :

- Research the various channels where our target customers (i.e. - mothers of children from 4 to 15 years of age) consume content on various channels

- Analyse web traffic on various keywords and channels

- Craft the content strategy for various channels and build the content calendar

2) Content Development :

- Develop compelling and valuable content through in-house teams and through agency partners

- Develop different forms of content such as YouTube videos, reports, articles, podcasts, webinars, presentations, e-books etc.

3) Measurement and tracking :

- Track and monitor various KPIs such as traffic, leads, lead to conduction, conversion and ROI on a daily basis

- Create dashboards and reports

4) Team building and leadership :

- Build a strong content team of copywriters, video producers and designers

What are We Looking For?

- MUST HAVE 8 to 12 years of experience in content marketing with a B2C consumer internet company

- Excellent written communication skills and creative thinking

- Proven ability to create the content strategy with the aim of generating leads

- Strong understanding and comfort with all forms of digital content such as videos, articles, blogs, reports etc.

- A strong understanding of SEO and web analytics will be highly desirable

- Very strong orientation towards meeting KPIs and leads targets and looking at data driven insights

- Strong leadership skills and the ability to hire and grow team members

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