Associate Director - Category Marketing - Lifestyle (7-10 yrs)
Associate Director - Category Marketing - Lifestyle
List of Responsibilities :
1) Growth & Performance Management: Own & Operated Media :
- Own the end-to-end customer funnel view & performance for online Fashion and the categories that it operates in.
- Lead the charter on improving performance across all merchandising assets on App / Desktop / Lite & other channels.
- Constantly innovate on merchandising, keeping in mind relevant Consumer need states - while benchmarking & improving over key competitors.
- Bring in relevant category nuances in improving performance of Flipkart Fashion across all other own & operated media channels - CRM / SEO / SEM / Affiliates / Social etc.
2) Demand Planning :
- Own the demand planning charter for the Business unit & constantly engage in growth plans across monthly / quarterly & annual cycles.
- Work with the Category teams & central teams in ensuring robustness of the demand plan, while ensuring a minimal deviation rate.
3) Event Management - Central level & Fashion Specific:
- Lead event management planning, strategy, execution & reviews for every event related to Flipkart Fashion.
- Be the Single point of Contact on this area from a Flipkart Fashion stand-point.
- Anchor key Fashion events across the year like End-of-Season sales & other campaign related events.
- Constantly develop & innovate on event constructs, creatives & channel performance tweaks on a monthly basis.
4) Customer Acquisition & Retention :
- Own, define & execute the Customer charter for the business unit across Fashion & relevant super-categories.
- Work on short & medium term plans towards improving acquisition rates for Fashion and execute the same.
- Work with product, engineering, brand marketing & other central teams to develop the long-term plan on acquisition & retention.
Other Responsibilities :
- Be the face of all Consumer led conversation for the Business unit, while interacting with Product, Engineering, brand marketing teams.
Desired Competencies :
- Sales & Marketing / Brand marketing background
- Desire and ability to think from the Customer's hat
- Strong Analytical abilities & logical reasoning skills
- Ability to translate strategies into execution plans and take them to completion
- Operational excellence & efficiency + Strong bias to action for Go to Market
- Strong interpersonal skills to work with multiple stakeholders (wearing the stakeholder's hat)
- Ability to learn/unlearn
- Ability to connect with people across teams & levels
- Strong bias for Action / Hustle quotient
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
