Recruitment Consultant at Michael Page International
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Associate Director - Brand Marketing - Internet/Online (8-11 yrs)
Associate Director - Brand Marketing-Online- 2007,08,09 Batch- Core ATL experience
Drive core business growth, bring in new users through Core Marketing Agenda. Drive Offline to Online Penetration. Create Brand Strategy & Drive Overall Business Growth agenda through ATL measures.
Our Client is a leading Indian company. They are looking for an Associate Director-Brand and Deputy Manager-Brand.
You will responsible for:
- Developing & executing the Marketing Plans for the brands - Brand & Offline marketing.
- Managing and coordinating all marketing, advertising for other business
- Managing the marketing budget and deliver marketing activity within agreed budget
- Organizing social outreach program and driving consumer engagement leveraging Digital Channels
- Managing the Advertising and Media Agency to deliver the appropriate Marketing Communication
- Participating in research to define brand action plans, defining plans (promotions, New Product Introductions) in line with the brand seed
- Developing effective product positioning in the market
- Developing architecture for the brand and maintain brand integrity and compliance across product lines, marketing materials
- Managing Sponsorship, Branded Partnership Opportunities
Batch requirement: (2007,08,09 batch) based out of Gurgaon. Ideal candidate should have Core ATL experience with FMCG or E-Commerce companies.
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