CEO at Beacon HR Point
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Associate - Digital Marketing (2-7 yrs)
Job Description :
- We seek a creative and analytical Digital Marketing Associate to join our team. The ideal candidate will be passionate about digital marketing, possess a strong understanding of online platforms, and be eager to contribute to the success of our digital campaigns.
Key Responsibilities :
Social Media Management :
- Create, schedule, and manage engaging content across various social media platforms.
- Monitor social media trends and execute strategies to increase brand visibility.
Content Creation :
- Develop compelling and shareable content for various digital channels.
- Collaborate with design teams to create visually appealing graphics and multimedia content.
Paid Advertising :
- Support the execution of paid advertising campaigns on platforms like Google Ads and social media.
- Monitor and analyse the performance of paid campaigns to optimise results.
Analytics and Reporting :
- Monitor and analyse digital marketing metrics to assess campaign performance.
- Prepare regular reports on key performance indicators and provide insights for improvement.
Collaboration with Teams :
- Work closely with cross-functional teams to align digital marketing efforts with broader marketing strategies.
- Collaborate with content creators, designers, and other team members.
Market Research :
- Stay informed about industry trends, competitor activities, and digital marketing best practices.
- Contribute insights and recommendations based on market research.
Qualifications :
- Proven experience or academic background in digital marketing.
- Familiarity with social media platforms, content creation, and digital advertising.
- Proficiency in using digital marketing tools and platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Bachelor's degree in Marketing, Business, Communications, or a related field
