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11/06 anna
developer at icore pioneer business solutions

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Associate - Digital Marketing (2-3 yrs)

Trivandrum/Thiruvananthapuram Job Code: 329764

1. Campaign Management:

- Plan, execute, and optimize digital marketing campaigns across various platforms such as Google Ads, social media, email, and content marketing.

- Monitor and analyze campaign performance metrics, making data-driven recommendations for continuous improvement.

2. Product Marketing :

- Contribute to the development and execution of product launch plans.

- Collaborate with cross-functional teams to ensure successful product introductions to the market.

3. Content Creation :

- Develop engaging and high-quality content for digital platforms, including social media posts, blog articles, and email campaigns

- Collaborate with design and content teams to create visually appealing and effective marketing materials.

4. Social Media Management :

- Manage and grow our social media presence across key platforms

- Create and curate compelling content, engage with followers, and monitor social media trends

5. SEO and Website Optimization :

- Implement and manage SEO strategies to improve website visibility and organic search rankings.

- Collaborate with web development teams to ensure website optimization and user experience improvements.

6. Analytics and Reporting :

- Monitor and report on key performance indicators (KPIs) for all digital marketing campaigns.

- Provide insights and recommendations based on data analysis to optimize marketing strategies.

7. Email Marketing :

- Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

- Ensure compliance with email marketing best practices and regulations

Qualifications :

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing with a specific focus on product marketing.

- Proficiency in marketing automation tools

- Proficiency in managing websites using CMS

- Familiarity with SEO best practices and website analytics tools.

- Strong written and verbal communication skills.

- Creative thinking and problem-solving skills.

- Ability to work collaboratively in a fast-paced environment.

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