Associate - Digital Marketing (0-3 yrs)
We are seeking a talented and creative Digital Marketing/Social Media Marketing Specialist to join our team. The ideal candidate will be passionate about digital marketing and have a strong understanding of social media platforms and strategies.
Responsibilities:
- Develop and implement social media marketing strategies to increase brand awareness, engagement, and traffic.
- Manage and maintain the company's social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.
- Create and curate engaging content for social media channels, including written posts, images, videos, and infographics.
- Monitor and analyze social media performance metrics and provide regular reports on key insights and recommendations for improvement.
- Stay updated on the latest trends and best practices in social media marketing and incorporate them into our strategies.
- Collaborate with the marketing team to integrate social media campaigns with overall marketing efforts.
- Respond to comments and messages on social media channels in a timely and professional manner.
- Coordinate with influencers and partners to amplify our brand reach and engagement.
- Assist in the development and execution of digital marketing campaigns across various channels, including email marketing, search engine optimization (SEO), and paid advertising.
- Conduct market research to identify new opportunities for growth and engagement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing and social media management.
- Strong understanding of social media platforms, algorithms, and analytics tools.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for storytelling and content creation.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Experience with graphic design tools such as Adobe Photoshop or Canva is a plus.
- Knowledge of SEO, email marketing, and other digital marketing tactics is preferred.
- Highly organized with strong attention to detail.
