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Associate Consultant - Digital Marketing & Analytics (2-10 yrs)
Process Brief :
- The Digital team supports digital business of the entities and group campaigns. Team has been supporting entities on Web Analytics, Search Engine Optimization, Ad trafficking, monitoring and reporting and Social Media analytics.
Position Summary :
- This role is responsible for managing all web analytics deliverables and tag management
- The person in this role is required to drive digital analytics engagements with entities
- She/ he will recommend and/or, where delegated, take decisions on report planning and project proposals
Key Responsibilities :
- Implementation and Management of Google Tag Manager or Tag Commander, Google Analytics, and other key digital marketing tools as needed
- Knowledge of tracking methods such as pushing data layer and custom JavaScript to Google Tag Manager
- Responsible for debugging, monitoring and troubleshooting tracking, data solutions and dashboards
- Responsible for thorough and rigorous testing and validation of data
Specific position related experience :
- Strong knowledge about Tag management tools like GTM or Tealium or Tag Commander or Adobe launch or (similar tools) and its integration with various other tools
- Candidate should have 5+ years- experience in tag management and Google analytics tools
- Preferred candidates should be having minimum 2 years of experience in HTML and JavaScript
- Superior critical thinking, analytical and problem-solving skills
- Strong problem solving and troubleshooting skills
Professional Attributes :
1. Must have good analytical skills
2. Must have good tag troubleshooting skills
3. Must have good communication skills
Education : Bachelor's Degree in Engineering or B.Tech or BCA or MCA
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