Associate - Business Development (0-2 yrs)
Job description :
Cold calling : Initiating outbound calls to potential leads or customers to introduce products or services, identify their needs, and qualify them as potential sales leads.
Lead qualification : Evaluating leads based on specific criteria, such as budget, needs, timeline, and decision-making authority, to determine their suitability and qualification as potential sales opportunities.
Lead nurturing : Building rapport with leads through effective communication skills, providing relevant information, addressing their inquiries, and maintaining regular follow-ups to keep them engaged and interested in the product or service.
Database management : Managing and updating the lead database or customer relationship management (CRM) system with accurate and up-to-date information, tracking lead interactions, and maintaining detailed records of all prospecting activities and outcomes.
Appointment setting : Scheduling appointments, product demos, or sales meetings for the sales team with qualified leads to further advance them in the sales process.
Sales pitch : Presenting product or service offerings to leads in an engaging and persuasive manner, highlighting their benefits and value propositions to generate interest and desire for the product or service.
Objection handling : Addressing potential objections or concerns raised by leads, providing appropriate solutions or responses, and overcoming objections to move leads towards a positive buying decision.
Sales follow-up : Following up on sales leads and opportunities to maintain momentum, provide additional information, and push for sales closure.
Reporting and documentation : Generating reports on lead generation performance, call metrics, and outcomes, documenting call notes, and providing feedback to the sales team or management for optimization.
Continuous learning : Keeping up-to-date with product knowledge, sales techniques, and industry trends to enhance your skills and adapt to changing market dynamics.
Overall, as a Business Development Associate , your main responsibility is to proactively reach out to potential leads, qualify them, nurture relationships, set appointments, and support the sales team in driving sales revenue for the organization