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18/04 Anushka Yadav
Associate Consultant at Change leaders

Views:412 Applications:137 Rec. Actions:Recruiter Actions:20

Associate - Brand Marketing - Advertising Firm (1-3 yrs)

Bangalore Job Code: 71380

1-2 years of hands-on experience with social media marketing

Creative bent of mind

Willing to join by April-end

Social Media Marketing :

- Plan content themes for every month based on external events (festivals/cricket/elections etc.) and the priorities of the brand

- Promote a mix of content formats (video/infographic/testimonial/industry news etc.) for each social platform based on engagement insights from past posts

- Review wall copies and creatives of posts to ensure grammatical correctness and consistency with brand identity

- Maintain the social posts calendar for every month. Make sure we have consistency in content themes with our blog posts

- Disseminate and amplify our content reach by posting it on relevant social media groups and forums

- Track and improve on organic reach, engagement levels of posts and grow the social media communities
 
Email Marketing : 

- Work on content ideas for brand emails to engage alumni, current learners and potential learners

- Plan the email content and dissemination calendar in conjunction with respective program managers and the learner success team (in case of alumni)

- Liaise with the design team and the web team to develop HTML email templates

- Schedule emails according to the planned weekly calendar in the respective execution tool

Online Reputation Management (ORM) :

- Work with the ORM agency to maintain the brand's reputation on all digital platforms

- Ensure that all social media queries are responded to promptly

- Track negative comments and get them addressed on a daily basis

- Channel all unresolved queries to respective program managers. Make sure that agreed upon TATs are adhered 

- Answer questions on relevant third-party platforms to improve awareness of our programs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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