Lead - Recruitment at Randstad
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Assistant Vice President - Marketing - BFSI (12-18 yrs)
Roles & Responsibilities :
- Executing marketing strategy around product/brand positioning, brand identity and related brand management
- Running marketing communications, along with channel owners, to execute product/brand marketing campaigns across various channels such as youtube, social media, whatsapp, partnerships & influencer collabs, offline branding and traditional media
- Acting as a liaison for marketing support required by any sales channels throughout the organization
- Establishing a data-oriented marketing performance system across channels to track the organization's marketing objectives
- Identifying trends / insights and taking appropriate actions for promoting the client products / brand
- Brainstorming new and creative product / brand promotion strategies.
- Providing thought leadership and perspective for adoption where appropriate.