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22/05 Lakshmi
Lead - Recruitment at Randstad

Views:318 Applications:132 Rec. Actions:Recruiter Actions:70

Assistant Vice President - Marketing - BFSI (12-18 yrs) Premium

Metros/Anywhere in India/Multiple Locations Job Code: 119721

Roles & Responsibilities :

- Executing marketing strategy around product/brand positioning, brand identity and related brand management

- Running marketing communications, along with channel owners, to execute product/brand marketing campaigns across various channels such as youtube, social media, whatsapp, partnerships & influencer collabs, offline branding and traditional media

- Acting as a liaison for marketing support required by any sales channels throughout the organization

- Establishing a data-oriented marketing performance system across channels to track the organization's marketing objectives

- Identifying trends / insights and taking appropriate actions for promoting the client products / brand

- Brainstorming new and creative product / brand promotion strategies.

- Providing thought leadership and perspective for adoption where appropriate.

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