HR at Leadership Hires
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Assistant Vice President - B2B Marketing - Internet/Online - IIM/MDI/ISB/FMS (3-6 yrs)
The B2B Marketing Manager is a strategic role which will be part of the central marketing function of the organization.
The incumbent will be responsible for interfacing with the business, product & analytics team to build Brand as the most preferred knowledge partner & tech leader with the clients & customers.
The role entails:
- Championing communication with sales team - define value proposition of Brand for design cutting-edge collaterals & decks, design new product launch toolkits etc.
- Lead events marketing for Organization, identify & target key events in India and the Middle East to tap into key decision makers on the Sales side
- Partner with the business team in driving leads - email marketing; re-marketing with digital tools - Google, social media. Segmentation of customers and customized communication.
- Lead Go To Market (GTM) Marketing through account-based marketing.
- An enabled Sales team with sales strategies, value proposition development, collaterals based on target market accounts, competitor insights, marketing campaign analytics and how solutions address the clients- issues
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
