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15/10 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:59 Applications:27 Rec. Actions:Recruiter Actions:16

Assistant Manager - Performance Marketing (6-12 yrs)

Kolkata Job Code: 132877

Our client is a manufacturer & supplier of age-old superfoods with an organic twist. From their humble beginnings in the early 2000s, they have now established a brand that is trusted and loved by its consumers.

The Job

You will be responsible for :

- Conducting extensive keyword research and analysing keyword performance.

- Ensuring pre-defined metrics are achieved and maintained by keeping a close eye on return on investment.

- Working closely with branding lead to optimize campaigns across channels.

- Conducting thorough analysis of A/B testing results for campaigns yet to be launched and taking decisions that are in line with business objectives and goals.

- Looking out for successful competitor campaigns, targeting similar target markets and staying updated with changing consumer needs and demands.

The Profile

- You have at least 6 years experience in a Digital Marketing / Performance Marketing / Brand Management roles, preferably within Consumer industry. You have handled many a successful campaigns and strategies in your previous roles and have the ability to replicate strategies, tactics and channel mix that would address our specific pain points.

- A solid track record of positive business impact, as a result of measures suggested and implemented in your previous roles would be advantageous. You have solid knowledge and hands-on experience working with Customer Acquisition Funnel and Performance marketing tools and tactics. 

- You have the ability to lead the efforts till implementation phase and you can easily handle multiple priorities at any given point in time. 

- You can liaise with internal and external teams and also clearly present your ideas and persuade the management towards implementing out-of-the-box strategies that have high performance potential.

The Offer

- Excellent opportunity to play a crucial role as part of our digital marketing efforts

- Work on clear metrics and timelines

- A role where you can prove your mettle by creating a positive business impact

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