Consultant at Ushta Te
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Assistant Manager - Marketing - Retail Chain (3-8 yrs)
Opportunity with the leading Luxury retail chain across India.
1. Creating a marketing plan : A robust and imaginative plan for your brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view. Each plan should also be broken into quarters for easy identification and execution. The plan must be bold, in-sync with the business rhythm and absolutely quantifiable. The plan should span across :
a. Media Planning and Buying
b. Digital Marketing
c. PR
d. Event and Activations
e. CRM
2. Building a comprehensive view of the business : Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketer. A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary. Tracking and analyzing competitor events and activities enables this subcategory to be a potent tool and an essential part of the job for a marketer.
3. Building a partnership network : An affiliate network is important for a myriad of activities that your brand will undertake. Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.
4. Budgeting and Time Management : We believe the key to a healthy brand is a well-managed budget and well managed time. Activities that sap a marketer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.
5. Negotiation : Negotiating on behalf of the brand and the company is a key part of every marketer's job at the Company's Brands. This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner/competition.
Mohit Bajaj
8828404092
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