Human Resource at Pioneer Manpower Solutions
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Assistant Manager/Manager - Digital Marketing - Apparel (7-15 yrs)
Hiring Digital Marketing - (Asst. Manager/Manager)
Industry : International Apparels Brand
Experience : 7-10 Yrs. (4-5 Yrs. in Digital Marketing)
Note : Previous Experience in Apparels /Ecommerce is an advantage.
CTC : Best in the range
NP : 30-45 days
Location: Bangalore - (Hebbal/Mahadevapura)
Role Summary :
- Define & drive digital marketing strategy, Incumbent will be responsible for establishing digital as a trusted channel within the organization. Creating best in class digital marketing capabilities in the organization. Manage and supervise all the digital marketing activities, communication, and expenses.
Role Responsibilities :
Digital Marketing strategy & planning :
- Manage and drive the Digital business by creating a digital marketing strategy for each brand that is in line with the overall business goals and objectives.
- Should have the knowledge and hands-on experience in Performance, Branding, and Content strategy and creation.
- Should be able to analyze and integrate SEO, SEM, Partner data to the overall digital strategy.
- Should be able to draw up a data base communication strategy and CRM
- Review and optimize the business, and brand goals.
- Work closely with the Brand Managers/Marketing Head to define digital strategy for brands
- Set digital marketing objectives basis the brand objectives & achieve the same with the help of internal team & external agencies
- Digital media planning (typically with agency) & allocate digital budgets accordingly, to prepare annual digital marketing calendar
- Manage the brand level digital marketing budgets to achieve the brand objectives
- Lead digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities
- Periodic evaluation of the competition landscape and their digital strategy/tactics