Recruitment Consultant at Stepica Solutions
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Assistant Manager - Lead Generation/Marketing (5-8 yrs)
Location : Vikhroli, Mumbai (WFO only)
Responsibilities :
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our website/customer app.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Experience in Magento format is a plus.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Experience with A/B and multivariate experiments.
Qualification & Experience :
- Working knowledge of ad serving tools.
- Experience in optimizing landing pages and user funnels.
- 5-8 years of proven working experience in digital marketing, particularly within the industry.
Skills & Competencies :
- Proactive & Accountable in Approach towards the Scope of work.
- Excellent verbal and written communication skills.-
Hands on experience on MS Office.
- Stakeholder management
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