JOB TITLE : DEPUTY MANAGER OR ASSISTANT MANAGER - DIGITAL MARKETING

AREA OF RESPONSIBILITY:

He / she will be responsible for driving the digital strategy, creative and performance marketing activity across various digital platforms to ensure target achievement for particular business segment.

MAIN RESPONSIBILITIES:

TO GUARANTEE:

- To contribute to the entire gamut of marketing activities for the business segment:

1. Planning

- Develop an understanding of the business segment, the target audience and consumer profiling.

- Generate insights for customer acquisition and engagement through research.

- Assist in strategizing and developing the digital marketing plan for the business segment a month in advance.

- Planning campaigns for digital channels like Google, Facebook, Instagram, Linkedin, Quora, Affiliate networks, Email & SMS Marketing etc.

2. Marketing Campaign

- Creation of innovative and disruptive performance marketing campaigns for lead generation activity.

- Creating and managing lead funnel for customer acquisition.

- Briefing appropriate agency partners/vendors/affiliates to develop/execute various digital campaigns.

- Propose and maintain budgets for all digital activity related to the business segment.

- Work with internal teams to create and implement marketing campaigns on owned media channels.

- Collaborate with internal IT team to implement appropriate tech for campaign execution.

3. Reporting

- Monitor performance and generate regular reports/dashboards for measurement of the campaigns.

- Plan and organize monthly review meetings with external partners/agencies.

4. Other Marketing Activities

- Handholding the sales team to ensure sales pitch is in sync with campaign communication.

- Look for new avenues in the digital arena to reach and communicate to prospects.

TO CONTRIBUTE:

- Adhere to brand and compliance guidelines in all the communication.

- Establishing presence across owned, earned and paid media channels to widen the digital footprint.

- Working towards offering a seamless consumer journey.

REQUIRED QUALIFICATIONS:

- Graduate / Post Graduate / MBA in Marketing/Digital Marketing

- 3-4 years of experience of Performance Marketing in digital marketing - with a Broker / BFSI / Digital Marketing agency

- Proficient in MS Office (Word, Excel, Powerpoint, Outlook)

- Understanding of Financial markets is an added advantage

PERSONAL SKILLS:

- Excellent communication skills

- Good teamwork and interpersonal skills

- Strategic and creative bent of mind

- Strong analytical skills and problem solving ability

- Sound marketing basics

- Ability to work in a diverse team

- Willingness to learn

- Strong work ethic

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