Assistant Manager - Digital Marketing - BFSI (4-7 yrs)
This person is responsible for three key parts of our performance marketing strategy - paid social media, mobile app marketing, and content distribution.
Responsibilities:
- Own the targets and budgets allocated for the individual assigned channels.
- Oversee and continue to improve tracking, attribution, and overall data access to analyse critical metrics for the individual channels.
- Provide complete performance reporting and analysis on all paid social media, content distribution and mobile marketing campaigns and take relevant action on insights gained.
- Responsible for regular reporting of mobile app campaigns and performance against KPIs
- Create a mobile marketing tracker and dashboard and maintain ownership
- Data analysis with the use of tools like GA, Firebase, Branch, Appsflyer, etc., and implementation of results
- Collaborate with creative teams for mobile app campaign assets, product enhancements, etc
Desired Skills and Experience :
- Proven work experience in Facebook, Content distribution networks and mobile apps related mobile ad networks etc. with 2-3 years of experience.
- Excellent understanding of digital marketing concepts and best practices
- Experience in planning of mobile app specific marketing campaigns and reporting
- Analytical mindset and critical thinking
- An ability to multitask and perform under tight deadlines
- Strong verbal and written communication skills
Academic qualifications:
1. Undergraduate/ MBA
Fields of study: Marketing, Business
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