Founder at Serving Skill
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Assistant Manager - Content Writing (4-8 yrs)
Department/Group: Marketing
Job Title: Assistant Manager Content Writing
Grade: C
CTC Range 5.00-8.00 LPA
Shift Timings UK Shifts
Working Days 5 Days
Experience : 4-8 Years
Key Responsibility Area:
- Strategizing on the types of content to disseminating content through paid/organic means to relevant audiences, this includes social media/youtube, blogs and other owned channels.
- Work with program and content creation teams to develop an editorial calendar based on category trends, audience personas and execute on the same as per timelines.
- Manage the consumer journey across different assets in conjunction with the product team to drive traffic to our website/landing pages to achieve business objectives.
- Development of editorial governance to ensure consistency of content in terms of visual styles, tone of voice etc.
- Measure quality of content, channel performance, reception of content, publish reports around the same and fine tune content marketing strategy regularly on the basis of insights gleaned through data.
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Research industry-related topics and hotel teams interactions
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our company and products
- Interview industry professionals and incorporate their views in blog posts
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers' needs and recommend new topics on customer journey
- Coordinate activity schedule based on offers, messaging, trend, -
- Coordinate with marketing and design teams to illustrate articles
- Relation with PR team on opportunities to co-animate
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed.
- Follow up of Online strategy
Desired Skills (ASK)
Attitude :
- Attention to details.
- Professional Attitude
- Team Player
- Intellectually curious and able to dive into various subject matters
Skills :
- An ability to fact-check long-form content pieces Time-management skills
- Ability to impact & Influence all stake holders
Knowledge :
- Proven work experience as a Content Creator, Copywriter or similar role Portfolio of published articles
- Hands-on experience with Content Management Systems (e.g. WordPress) Excellent writing and editing skills in English