Department/Group: Marketing

Job Title: Assistant Manager Content Writing

Grade: C

CTC Range 5.00-8.00 LPA

Shift Timings UK Shifts

Working Days 5 Days

Experience : 4-8 Years

Key Responsibility Area:

- Strategizing on the types of content to disseminating content through paid/organic means to relevant audiences, this includes social media/youtube, blogs and other owned channels.

- Work with program and content creation teams to develop an editorial calendar based on category trends, audience personas and execute on the same as per timelines.

- Manage the consumer journey across different assets in conjunction with the product team to drive traffic to our website/landing pages to achieve business objectives.

- Development of editorial governance to ensure consistency of content in terms of visual styles, tone of voice etc.

- Measure quality of content, channel performance, reception of content, publish reports around the same and fine tune content marketing strategy regularly on the basis of insights gleaned through data.

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Research industry-related topics and hotel teams interactions

- Prepare well-structured drafts using digital publishing platforms

- Create and distribute marketing copy to advertise our company and products

- Interview industry professionals and incorporate their views in blog posts

- Promote content on social networks and monitor engagement (e.g. comments and shares)

- Identify customers' needs and recommend new topics on customer journey

- Coordinate activity schedule based on offers, messaging, trend, -

- Coordinate with marketing and design teams to illustrate articles

- Relation with PR team on opportunities to co-animate

- Measure web traffic to content (e.g. conversion and bounce rates)

- Update our websites as needed.

- Follow up of Online strategy

Desired Skills (ASK)

Attitude :

- Attention to details.

- Professional Attitude

- Team Player

- Intellectually curious and able to dive into various subject matters

Skills : 

- An ability to fact-check long-form content pieces Time-management skills

- Ability to impact & Influence all stake holders

Knowledge :

- Proven work experience as a Content Creator, Copywriter or similar role Portfolio of published articles

- Hands-on experience with Content Management Systems (e.g. WordPress) Excellent writing and editing skills in English

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