Founder & Director at hCapital Executive Search
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Assistant General Manager - Digital Marketing - Real Estate (4-8 yrs)
Location: Mumbai
Company: A leading Real Estate Developer
Designation: AGM
Experience:
Salary: Rs 18-20 Lacs
Job Responsibilities -
1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
2. Maintaining our social media presence across all digital channels
3. Measuring- and reporting on the performance of all digital marketing campaigns
4. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
5. Design, build and maintain our social media presence
6. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
7. Identify trends and insights, and optimize spend and performance based on the insights
8. Brainstorm new and creative growth strategies
9. Plan, execute, and measure experiments and conversion tests
10. Collaborate with internal teams to create landing pages and optimize user experience
11. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
12. Instrument conversion points and optimize user funnels
13. Collaborate with agencies and other vendor partners
14. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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