HR at Oasis Human Resource
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Assistant General Manager - Brand & Communication - Real Estate Group (8-10 yrs)
Job Description :
- Execute brand plans, consumer promotions, media campaigns, sales & trade collaterals and event branding. Ensure research is conducted as per Discussion Guides.
- Brand custodian at every customer touch point. Responsible for brand ROIs.
- Devising 360-degree marketing campaigns (ATL/BTL) for complete product life cycle of the brands handled.
Conceptualizing & executing Print, OOH, Radio, Digital, Cinema, TVC and on ground activations. Lead brand positioning and communication strategy to develop a differentiated offering with a high recall.
- Conduct Consumer, Market Intelligence and Brand Equity studies to understand my brand, consumer and competitive landscape.
Desired Candidate Profile :
Any Graduate, Post Graduate in Mass Media, Marketing, Excellent communication skills with pleasing personality.
Education :
UG : Any Graduate - Any Specialization
PG : MBA/PGDM - Any Specialization, Advertising/Mass Communication, Marketing
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