Job Description :

Job Title : Assistant Brand Manager/Brand Manager

Level: AM/Manager

Reports to : Head of Marketing

Industry: Leading FMCG Conglomerate

Location : Pune

About Client :

Our client is one of the leading fmcg conglomerate. They are mainly into Indian Ethnic Food business. They have a national presence across all regions in India as well as in 40 countries around the world.

Role Summary :

- The person should be responsible for managing brand to achieve desired positioning in consumers mind and targeted market share through planning and activating direct marketing efforts.

- Conduct market research to indentify opportunity areas for new product development

Job Responsibility :

- Plan and implement annual brand strategy.

- Prepare and track annual budget

- Track consumer insights

- Plan and manage marketing campaigns

- Analyse sales trends and market share

- Track brand performance in all the territories and plan strategy

- Visit market periodically for first hand data on competitors activities and consumer trends

- Prepare plan for new product development

- Prepare strategy to ensure brand recall

- Identify cost effective and innovative methods for product promotion

- Ensure product promotion and launch activities on schedule by following up with agency, printers and suppliers of POP material.

- Liaison with creative and brand agency

- Periodically review packaging and POP material for maximum impact

- Follow up with purchase department to ensure all material required for launch is available on schedule.

Desired Candidate Profile :

- Must be a full time science graduate/ MBA marketing

- 5 to 8 years of experience brand management (FMCG, preferably food).

- Must have good communication and interpersonal skills.

- Good understanding of brand management, Brand Activation and consumer behaviour

- Must be less than 35 yrs old

Salary : INR 6,00,000 - 10,00,000 P.A.

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