HR Associate at Asset Yogi
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AssetYogi - Copywriter (1-3 yrs)
Key responsibilities :
1. Collaborate with the content team to develop content strategies and concepts that support marketing objectives and drive engagement.
2. Strong writing skills, with the ability to create content that is fact-filled, interesting, and appealing to the target audience.
3. Conduct thorough research to understand industry trends, audience preferences, and competitive landscape, and use insights to inform content creation.
4. Work closely with designers to ensure copy and visual elements are cohesive and effectively communicate key messages.
5. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
6. Optimize content for SEO to improve organic visibility and drive traffic.
7. Stay up-to-date with best practices in copywriting, content marketing, and SEO to continuously improve content quality and effectiveness.
Requirement :
1. Proven experience as a copywriter, preferably in a marketing or advertising agency.
2. Ability to adapt writing style to different audiences, platforms, and formats.
3. Proficiency in SEO best practices and keyword research tools.
4. Excellent time management and organizational skills, with the ability to meet deadlines in a fast-paced environment.
5. Creative thinking and problem-solving abilities.
6. Knowledge of online content strategy and creation.
7. Works well independently and with a team.
